Mr. Tony Forte — Entrepreneur, Strategist & Community Uplifter

The Mission

Serve Better

Every brand I build starts with a single question: who does this serve better?  This better can be unparalleled hospitality in an industry overly slanted towards speed at the expense of hospitality, it can be accessibility to product previously not thought to be relevant to audiences, better could also be understanding the consumer more intimately to grasp what they're really buying in their purchase beyond the layer of the transaction.  Almost always, "serving better" means thinking differently about something that has become common. This is better quoted by George Washington Carver: "When you can do the common things in life in an uncommon way, you will command the attention of the world." Coffee Uplifts People was born from the belief that business can be a force for genuine uplift — in communities, in culture, and in the lives of every person who encounters it. Tony Forte is the Co-Founder, President & CEO of one of the most rapidly expanding coffee brands in America, Coffee Uplifts People also known as CUP. He oversees day-to- day operations for CUP, Tony leads CUP’s continued expansion, including directly importing from 6 major coffee producing global regions to distribution within grocery chains and digital partners like Whole Foods, Amazon & Target, and supplying coffee & tea to enterprise partners like Pfizer, Goldman Sachs and American Express. CUP has also been chosen by some of the finest dining restaurants nationwide as their coffee & tea brand of choice, including Tatiana’s in NYC, Blu Hospitality Group in New Jersey, Toast of Lenox in Atlanta, and CUP’s own Brooklyn, NY flagship store.

"Do the common things in an uncommon way..."